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April 3, 2006

Mercedes Benz does not care about its customers

(Posted by francois to: marketing | worst practices )

mercedes_buldog1.jpgAdding insult to injury following the recent incident where a loose engine part blew a quarter-sized hole in the engine block of our Mercedes E320 while my wife was driving my son to his birthday party, the Mercedes dealership launched into a "blame the customer" and "insult their intelligence" routine.

During the conversation where he relayed the news that neither Mercedes nor his dealership would help us the dealer service rep started off by “blaming” us – saying “we (meaning him and the Mercedes factory rep) think it could have been caused by two things. The car overheated because it had no cooling or perhaps “you” did not put oil in it. We can also find no record of changing the oil in the last 20K miles.” As it turns out, we have religiously serviced the car according to the E 320 manual, and always did it with Mercedes dealers. We have the receipts to prove that. But more importantly, we have a receipt dated Feb 28th, 2006, 2 ½ weeks before the car blew up, that specifically states that his dealership did change the oil and the oil filter on that day. So not only did he do the “blame the customer” routine, he actually launched into false accusations!

When my wife rebutted, saying that the reason there was neither oil nor cooling fluid in the engine was because there was a quarter-sized hole in the engine block, he said that he would have to check on that. Check on that?! The other dealer, where we originally had the car towed told us that this is what happened. Would you call this Mercedes-like behavior? Coming out and accusing someone and then “having to check” when asked a pertinent question?

He then told her that this was all just bad luck – and neither the fault of the dealership nor the product. “Everything “looked” good when we serviced the car”, he said. He then proceeded to further insult her intelligence by saying that cars are like people – “some people are healthy and live a long time and some people get sick a lot and die young. You never know!” What is this supposed to mean?

Being flabbergasted at this (hopefully) un-Mercedes-like behavior, I decided to send one more email to register my outrage with their VP of Marketing, their GM for the customer assistance center and a few other folks in their marketing and customer service department. I also decided to copy someone who labels herself as "I am responsible for generating positive press and mitigating negative press on Mercedes-Benz vehicles in the USA" on LinkedIn.

Do you think I got a response? Nope...not a peep from Mercedes land!

For those of you who know me, I am a consummate marketer, and I do know something about marketing, product quality and customer service. I also realize that sometimes things break down, and I was not expecting a call from the CEO or a free upgrade. But this being a $60K consumer product from a company with a reputable brand, and with a proven track-record that we maintained the product according to their specifications, I was also not expecting them to “blame” the customer or to insult the customer's intelligence in the face a of a premature and catastrophic failure of their product.

That is just unacceptable!

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Posted by francois at April 3, 2006 9:23 AM | Bookmark This

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Comments

Ouch! Reminds me of my last sports car - a Mitsibushi Spyder GT Turbo. Two clutches went in the first 11,000 miles of driving. "Well, women aren't very good at driving stick." was actually said to me! The first one went while I was driving on the PA turnpike - not a good place to lose momentum. (This was my third car with manual transmission - driving all up and down the east coast, so methinks I know how to row my own gears.)

I called. I wrote. I played nice. I even sent a complete package of info to the CEO in Japan. No go. They didn't care. It was out of warranty and besides, women aren't good drivers.

Good luck with Mercedes. And, sympathy to your wife. Yikes.

Posted by: Mary Schmidt at April 3, 2006 3:57 PM

It's a shock to me that a supposed "prestigous" car maker doesn't take pride in helping a customer. It's a basic fundamental in customer service, something this company doesn't care to understand.

P.S. My boyfriend worked at Mercedes - he said that their cars aren't any good. The brand is just overrated. Pretty sad...

Posted by: Maria Palma at April 3, 2006 7:07 PM

This tale of terrible stuff just gets more and more bizaare as it goes. Equating a car to a human being is weird. Cars don't really get "sick" quite the same way, or for the same reasons that people do...and the premature death of a car is often avoidable. Good thing you kept all the service receipts. I know most dealerships have service records in their databases, but the way things appear to be going here, I wouldn't be surprised if all of a sudden those records magically disappeared.

Posted by: Tish Grier at April 3, 2006 7:56 PM

Posted by: The Workshop MB at April 6, 2006 4:01 PM

While its unfortunate that your car met an early demise why is it Mercedes fault? This is a used car with over 100K on it and well outside of its warranty. Cars are machines and machines break. The 3.2L engine that your car has is a VERY popular engine so perhaps you might look on the used market for another engine? While Ill be the first to admit that Mercedes Quality has suffered somewhat over the years the quality of ALL vehicles have gone down as well.

Your essentially blackmailing Mercedes to do your bidding or else your going to "tell all your friends" about your bad experience. Its a shame that your friends won't be honest and tell you how unreasonable it is to expect Mercedes to honor a warranty on a car that is well outside of their responsibility.

Let me give you a polite word of advice. Mercedes DOES comp out certain issues with their car. Perhaps you could reapproach the problem POLITELY and back it up with your service documentation. If you politely meet in person with your local rep and explain to him that your essentially stuck at this point and would really like to believe that Mercedes makes a high quality product they might be more inclined to help you. Unless you can cross your T's and dot all your I's on your service records its unlikely your going to get 100% help on this. This site does not help your cause at all. Legally they don't have to do anything for you at all and if you make a pest of yourself your going to make them not want to help you.

I wish you the best of luck with your car. Contrary to your experience I have 3 Mercedes cars one with over 380,000 miles on it on its original Engine and Transmission. The key to owning one of these cars is to learn everything you can about it and get involved with its service program. These are not cars that you can drive and not know what's going on under the hood. If that's the kind of experience you want/need then perhaps you would be more happy with a Honda or a Lexus. Both of those makes require zero customer involvement with the service process and will run for a long time even if not serviced correctly.

Posted by: RC at April 18, 2006 8:43 AM

Francois...
I hear your pain. I just experienced an unbelievable incident at Mercedes where I purchased a $130,000 car, and have had nothing but major service problems for the last 2 years with the car, including having been a victim of fraud by a now fired manager at the Mercedes dealership itself.
It is truly unbelievable how incompetent and dishonest the company is. The icing on the cake was when I watched the new manager who replaced the fired manager lie through his teeth to me (not without a slick sly smile on his face) merely yesterday when I picked up my car from service after it literally shut down on the highway, nearly causing me to smash into the concrete meridian in the middle of the highway upon the power steering and battery shutting off.
Oddly, it's the manager who committed fraud with my warranty (a whole other story) that more gets my goat. I only figured it all out when no service records existed at all on my car after 2.5 years of me having it diligently serviced on time by their dealership. Freakily, an interim manager finally spilled the whole scam to me after I pressed him.
Do you think the new manager at Mercedes will even acknowledge this? No. He just gets a creepy grin on his face when I confront him about it tells me it NEVER happened.
I'm selling my car and saying goodbye to Mercedes forever. Word of mouth will prevent many sales, although they're clearly too short-sited to even realize that. Life's too short to continue to glamorize their incredible egos by driving one of their cars.
I'd rather walk or take the bus.

Posted by: Agreed at March 9, 2007 1:12 AM

Very entertaining issue. I haven't heard of this one. It will be necessary to visit you on a thicket!
Дайвинг в Египте

Posted by: Курорты Египта at March 18, 2007 5:55 AM

We were loyal Mercedes customers, having bought 7 diesels from 1976 through 1996 (240D-350SDL). When the '91 SDL engine began using a quart of oil in 500 miles, we inquired and were told that, unknown to us, but known quite well to MB USA (then MBNA), there was a very serious design defect in the 603.971 6 cylinder engine. We assumed we'd get help from MBNA, but were told, with a smirk, that we were "out of warranty". We were thanked for the opportunity to allow MBNA to confirm its corporate position. The local MBNA representative told me that, were he to help us, "it could get around". Can you imagine MBNA saying that in the 1970's or 80's? Ah, but they were a very different company then.

We will never buy another Mercedes. Mercedes decision, made in 1993 or so, to become mass producers of plastic junk, has been carried into full force and effect. Have you seen or driven the chintzy E350? Their cars are truly homely now and seem made by high school kids from a kit.

I've seen it written that Mercedes' new cars are eye candy for the nouveau riche who don't know any better. Good luck to them.

Mercedes' decision to toss its name into the gutter does not detract from the splendor and elegance of the company it once was nor from the handsomeness of the cars they once built. The sad fate of Mercedes Benz reminds me of that of Titanic. In its day, each was one of the greatest things in the world. But each made a big mistake, fell, and neither ever got up again. Glorious though Mercedes and Titanic once were, you would not want to be with either of them today.

Richard E. Savoy

Salem, MA.

Posted by: Richard E. Savoy at October 10, 2007 1:03 PM

I purchased a C320 5 years ago. it really sucks. engine starts shaking and makes big noise. No crash, no speeding, but the parts are getting loose now that can hear when I drive. Won't buy benz any more

Posted by: mike at October 16, 2007 8:55 AM

I purchased a C320 4 years ago. it really sucks. engine starts shaking and makes big noise. No crash, no speeding, but the parts are getting loose now that can hear when I drive. Won't buy benz any more

Posted by: mike at October 16, 2007 8:55 AM

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